Latency, packet loss, jitter, and server outages aren’t mere technical issues. Instead, they are common customer experience challenges that could be costing your business millions of dollars in potential revenue and market share.

If your businesses lacks Internet traffic management capabilities, on any given day, a fraction of your customers have a less than optimal experience when engaged with your applications. That means thousands or even millions of users that are left with a negative impression of your brand in just a single day.

Because conditions that negatively impact Internet performance are always changing and impacting new users in different ways, over time a growing number of users suffer the ill effects of poor application performance. Depending on the type of business you are in, that can lead to customer churn, loss of active users, cart abandonment, and overall dissatisfaction.

With Internet traffic management from NS1, you can ensure that your customers always have the best experience possible when engaging with your brand, making it easier to grown revenues and gain market share.

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NS1's Guide to Enterprise DNS

DNS is the starting point for almost every website and application, making it the ideal place to automate traffic management decisions. Learn more about NS1's next generation DNS solutions in the Enterprise DNS Guide.

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